Corporate Team Building Revolution: Motorcycle Experience Programs

Team building is the term that speaks for itself – an activity that is supposed to bring people together and build a bond within the team, typically among co-workers but not necessarily. The event market for team building is flooded with many creative ideas and trends that come and go: escape rooms, cooking master classes, painting classes and other crafting workshops. Yet, there is one category that will never be boring or too mainstream – group activities involving extreme and adventure.

In this article, we will talk about group motorcycle riding and how it can be part of a successful team building program. The business opportunities in this field are vast and we will try to uncover some of the possible scenarios and ideas for entrepreneurs looking to expand their sources of cash flow and diversify their streams of revenue.  

Why adventure-based team building works and how motorcycles can help

The main idea of extreme activities for team building is to place a group in a challenging environment that can push both physical and mental limits. The unusual setting is believed to build resilience, improve decision-making under pressure, and boost adaptability. But the best part of it all is the opportunity to see your colleagues in a new light and strengthen bonds within the team. 

Among such popular extreme group activities are dirtbiking and motorcycling tours. Motorcycles themselves are a great fun and exciting way to enjoy the outdoors. But when shared as a group experience, they become even more rewarding. Let’s discuss some benefits motorcycle riding can offer to the team:  

Riding motorcycles in a group certainly encourages teamwork and trust. First of all, everyone gets into an equal playing field. Many employees may be trying dirt biking for the first time, meaning everyone is outside their comfort zone together. This allows co-workers to connect beyond their job roles and hierarchy.

Also, joint outings in the outside help boost morale and create a shared experience for everyone. Nothing can bring a team together better than overcoming new challenges in an unknown setting. People get a sense of shared achievement and joy, and this experience can certainly be carried on into the workplace. 

Off-road bike riding can be a great way to get some adrenaline rush and release stress which is especially relevant for those who work in aggressive and highly competitive environments like sales, for example. The motorcycle experience can help release the tension that builds up in the team with time. Participants of the group bike events often say that they feel refreshed and recharged and return to work with a more positive mindset. 

Finally, the problem-solving skills of the team can get a significant boost in a ride where anything can happen. Although this is a controlled adventure, there is still a slight chance of risk and unexpected events that may come up along the way. A healthy dose of positive stress challenges participants to think creatively, find fresh solutions, and strengthen their ability to support and empathize with teammates.

Motorcycle-based group programs

Motorcycle-based group activities differ in intensity, the type of motorcycles used and the additional services that come with the main program. Let’s explore three different event programs, starting with the least extreme one.  

Motorcycle City Tours

The concept of this tour is to take a group of people out on a specific route on large touring or custom bikes. This tour will ideally suit a group of 5-7 people who have long dreamt of riding a bike but never had such an opportunity. The feeling of cruising through the city as a pack of real bikers and catching the attention of passersby creates an unforgettable experience. 

The length of the tour could range from 1 to 3 hours depending on the route which can include various landmarks and cultural spots of your city or a scenic road if your location has one. 

Each bike is piloted by an experienced crew member, with guests riding as passengers. Helmets are provided, and before setting off, everyone will receive a safety briefing to ensure a smooth and enjoyable ride. What is more, all motorcycles are equipped with dash cameras, intercom systems, navigation devices, advanced safety features, and luggage systems. 

For those looking to capture the moment, the tour can also include a professional photo shoot. Make sure those pictures appear on your company’s social media and ask your clients to tag your brand. This will be a great boost for your social image.

Not every bike model is suitable for this program. For example, the Sharmax Travel 1000 RR Limited is the exact type of a touring bike that everyone pictures when thinking of American-style motorcycles. It comes with a comfortable passenger seat and an unmistakable iconic design. Another great fit is the Sharmax Custom 1000 RST Roadster, a roadster with a deep, powerful rumble and a bold, head-turning design. Both models will ideally fit into the concept of city motorcycle tours. 

Profit potential

Now let’s talk about the financial side of the plan. 

Pricing can start at $50 to $80 per hour per person. The ultimate price tag will depend on your city and the season. Also, consider corporate discounts for large group bookings. Let’s say, you charge $80 per hour. A tour for 7 people will generate $560 per hour while a 3-hour tour could bring $1,680. Offering multiple tours per day will increase your daily revenue. If your business runs three tours per week throughout the year, the estimated revenue will be $262,080 per year.

With this program, you should target the luxury and experience-driven segment (tourists, corporate clients, and event organizers) who are willing to pay a premium for unique adventures.

Your additional income may come from such services as professional photo & video packages and branded merchandise like helmets, jackets, gloves, and bike-themed souvenirs. You may also develop specialized theme tours with historic routes or film-inspired rides and price them higher. 

Possible risks

Keep in mind that this business requires a significant initial investment as well as high insurance and maintenance costs. Additionally, you may need to arrange licensing and permits required for commercial passenger transport services (depending on the driving legislation in your country). 

Besides, this is a weather-dependent business which means it is prone to seasonal profit fluctuations depending on the country. Ideally, this event program is best suited for locations with warm, dry climates and a steady flow of tourists year-round. 

Off-road Riding on Dirt Bikes

The second option for a corporate motorcycle event is group off-road riding. It can be offered even to those who have zero riding skills as a short training course will be included. The event takes place on specially designed routes, or trails, where participants can test their limits, immerse themselves in nature, and experience the adrenaline rush that comes with speed.

Naturally, this activity is more extreme and requires specialized equipment and location. You will need to provide customers with off-road motorcycles (specifically enduro bikes for motocross), protective riding gear, and experienced instructors. 

Notably, riding a dirtbike does not require any driving license as they are classified as sports gear, meaning that even people without a driving experience can participate in this event.

Overview of the program

The event can be organized as a one-day adventure or extended over several days with overnight stays in specially equipped outdoor camps. The group size may range from 10 to the maximum of 20 people. 

This is how the event might be organized. Let’s say you host a group of 20. Divide them into two groups of 10 participants each (10+10). Start the event with a safety briefing and let your instructors explain all the dos and don'ts for newcomers before hitting the trail.

Motocross is a physically demanding activity, so make sure the training is structured as a ride and rest cycle. Each riding session should last 15-20 minutes on average.

For each group of 10, provide five motorcycles. Each bike will be shared between two participants: while one rider is training, the other takes a break. This means that at any given time, there will be no more than five riders on the track which is how you will ensure plenty of space and maximum safety for everyone. 

What is more, this coaching method will help you avoid chaos and stay focused on individuals rather than a large group. This way, each rider gets personal attention based on their skill level, and the trainer works one-on-one with every participant, giving guidance and feedback. Such an approach will help you reach the highest level of customer service.

Once guests have captured the basics of off-road riding, put them again into two equal groups and take them on a short guided ride around the premises. For those who feel more confident, organize a friendly mini-tournament. Set up a short off-road track with obstacles or a timed challenge, where participants can test their newly acquired skills.

To make it even more exciting, award the Winner’s Cup to the fastest or most skilled rider. You can also add extra categories, such as "Best Technique," "Most Improved Rider," or "Fearless Challenger," ensuring that everyone gets their portion of attention and appreciation. 

To wrap up the event, set up a comfortable tented area with catering, a BBQ station, and refreshing drinks to let your guests relax and digest the action-packed day.

For a memorable takeaway, offer a professional photo shoot and video package. Guests can purchase or receive edited footage, making for a great keepsake and social media content.

Equipment

Apparently, you will need a fleet of so-called dirtbikes or motocross bikes to rent them out. This category of motorcycles is designed for off-road adventures in the mud and sand. They are durable and solid machines that can take a beating and withstand high stress and heavy impact. Your main fleet may consist of models like the Sharmax Power Max 250 and the Sharmax Sports 250, the fine examples of motocross bikes built for tough off-road riding. 

Also, add some pitbikes like the Sharmax Power Max 190 and Power Max 145. These models offer a lighter, more manageable experience, making them ideal for riders who are still building confidence on the trails.

Riding safety gear like helmets, motocross boots, knee pads, elbow pads, pants, jersey, gloves, and goggles should be available in various sizes and fits and should be included in the package. 

Profit potential

For calculating approximate profit and drafting a financial plan, let’s take an event for 10 people with the duration of one day. With the price of $300 per person, the event will bring you $3,000. With a 15% corporate discount, for example, the adjusted group price comes to $2,550. The program would include fully equipped motorcycles, safety gear, and experienced instructor riders. Additionally, catering services can be provided for an extra cost 

Holding approximately two events per week will generate $20,400 per month and $265,200 per year.

You may also come up with several packages: a basic one of $200-$250 per person and a premium package (with private instructors, photoshooting, etc.) for $300-$400.

Your additional revenue sources may be extended tours with additional riding time, VIP experience with private train with an expert rider and selling bike-themed merchandise and souvenirs. 

Estimated Costs

The upfront investment can be quite substantial as you will need to buy at least 10 dirt bikes and this may cost you around $30,000 depending on the brand. We recommend buying new vehicles as their lifespan will be longer and maintenance will be cheaper. 

Protective riding gear (helmets, gloves, boots, balaclavas, goggles, pads, suits) will add another $10,000.

Speaking about the location for the trails, you will also need to lease or purchase land for this purpose. The amount differs greatly and is formed by the internal market of your area but for the calculation purposes, let's take $5,000 per year.  Plus, your business insurance will take another $1,000.

So, the initial investment amount builds up to around $50,000.

Don't forget about monthly operational costs. Bike maintenance, fuel and consumables that will cost you around $1,500. The salary of your rider instructors is another important point. You will need at least 2-3 skilled riders with a salary of $1,500 per month. So total monthly operational costs will be around $3,000.

At $20,400 monthly revenue and the approximate monthly costs of $3,000-$5,000, your net profitability will be around $15,000 per month.

Possible risks

A significant initial investment and fixed costs can be a challenge, requiring careful financial planning. Additionally, seasonal weather conditions such as extreme heat, rain, or cold may limit revenue opportunities, making it essential to plan for fluctuations in demand.

Since motocross is a high-risk activity, comprehensive insurance coverage is necessary to protect both participants and the business. Ensuring a highly trained and experienced staff is also crucial for maintaining safety standards and delivering a professional experience.

Marketing to corporate clients

Whether you are integrating motorcycles into your existing event agency or opening a motorcycle renting business from scratch, your community needs to know about this. 

At the very start, your marketing campaign should be a little aggressive as you need to make a loud statement and generate some buzz.

Your main strategy will be to invest in B2B sales and partnerships, not just consumer-focused promotions.

If you aim to focus on the corporate segment and team building events, position motocross as an exclusive and premium corporate experience. 

Work with corporate HR teams, other event agencies, and tourism boards to promote motocross events as premium, high-end experiences.

Gradually build a loyal customer base – satisfied participants will become your best promoters.

Use social media and influencers to create buzz around your events. Share action-packed videos showcasing the thrill of motocross and partner with influencers in motorsports and corporate wellness to reach a wider audience.

Leverage LinkedIn and professional networking by connecting with HR managers, corporate event planners, and team-building coordinators. Share success stories, testimonials, and case studies to highlight the impact of your events.

Offer corporate incentives such as discounts for large groups, loyalty programs for repeat clients, and referral rewards to encourage long-term partnerships and continuous bookings.

Marketing plays a crucial role in growing your motorcycle business, especially at the initial stage. Factor in at least $5,000 per month for marketing purposes. 

Final Thoughts

By adding motorcycles to your event management business, you can diversify your offerings and attract a broader audience.

As your customer base and revenue grow, reinvest in expansion, and in particular, purchase new vehicles, enhance your rental infrastructure, and introduce additional services. Consider offering multi-day enduro tours, motorcycle trial training, or renting out camping gear.

Scaling the business is another promising opportunity. A successful rental model can be replicated in other regions with favorable enduro conditions. Expanding into new locations and opening additional branches will help you reach a new level of success and establish a stronger market presence.

When looking for equipment for your business, consider brands with special offers for corporate clients. Sharmax Motors has special corporate packages with tailored options for businesses looking to organize a unique and engaging team-building event.